This was a scary chapter as the Music Success In Nine Weeks asks us to take off our artist’s hats and put on business ones. We’re not in Kansas anymore!
I totally get the 1000 true fans thing… I really do (it’s an interesting concept). But I don’t want to bother the people who allow me into their inboxes with surveys so I can find out what they want, which sounds silly even as I write this. Surely I want to find out what they want, then I can give it to them.
Also, I don’t do a newsletter ( I know, I am a very bad student). I don’t like getting newsletters, usually as they have lots of images that don’t automatically appear in my email and I find them a little impersonal. Just my opinion. I find adding colour and images hides the message of what you want to say.
I prefer to send personal style emails to my email list and only when I have some news or a new project. There is usually something going on with my music as I obsessively try to get it licensed, so I send out an email around once or twice a month. If I need to ask them to vote on a competition, or leave an itunes review I always try to ask in a way that let’s them know that I still appreciate them if they can’t/don’t want to.
As I write a LOT… it’s easy for me to give away free downloads and I think my list appreciates that I do.
So call me a bad student and I will keep an open mind about the survey thing. I think we all have to do as our gut tells us.