Blog Challenge week 3 : Optimize Your Website

Optimize my website? After reading this chapter of Music Success in Nine Weeks I not only optimized… I changed the whole thing!

The part on having a consistent feel all over the net coupled with having a consistent feel with business cards etc, and the fact that I’d just had some lovely photos done for my new CD, I decided that a makeover was needed. I may have had the same hairstyle for more years than I care to mention, but that doesn’t mean I can’t change my image.

The ‘must load in 3.5 seconds’ is something that has been hammered home to me many times by my iPad software developing, attention to detail, husband. So I do have an advantage having in-house help. However, I do my own website and my husband believes in tough love… ie you’re on your own unless…

So after using the great photos in a large format with half my face cut off (looks better than it sounds!) as a theme, I went about putting into practice the notes in chapter 3. I have added my pitch, have no flash intros (which I hate anyway!) and have added a ‘free mp3 for joining the email list’ to my home page.

I also decided to make the home page my ‘Latest News’ page so people don’t have to scroll through a whole load of writing to find out what I am currently working on. And of course there is the usual easy navigation question which I spent a lot of time thinking about before deciding on my menu items and what takes you where. I hope I have been clear…

The thing that makes me giddy about my website is a little feature that I did get the husband to do for me. I wanted the large pics to re-size with the size of the window which he did and I am very grateful!

So then I set about changing all my other sites – myspace, twitter, reverbnation etc to match my website.

I love a change and I LOVE this one. I am so glad that the book gave me the impetus to really look at my site because I now have one that I proud to point people towards!

www.helenaustin.com

Any comments are welcome 🙂

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One comment

  1. Hi Helen,
    the website looks fantastic. From the MSiNW bloggers, it’s certainly the most professionally done that I’ve seen so far. Great stuff. 🙂

    N.

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