As an artist, I know that the email list is one of the most valuable marketing tools you can have. It takes time to accumulate the list, is lots of hard work to add to the list and the list is your direct access to the people who want to follow your progress (and buy your music!).
So when I get an email from a band that I don’t know, whose list I have somehow ended up on, that tells (not asks) me to vote for them, includes a bunch of images and then signs off with lots of love, it makes me wonder how sincere some email lists are.
I have spent years building my list and checking that people want to be on the list. I always give them a friendly way out and most importantly, if I need people to vote for me (which I hate btw) then I ask them in a very understated way and only if they have time. I would rather keep my list (and friends) than get the votes for one of the many competitions out there.
I would much prefer to get a personal style email (we all know they are being BCC’d to the list) with a little humility.
I only email my list if there is really something to tell them about, I keep it brief (I myself have a very short attention span for those long emails) and I always thank them for allowing me into their inbox, which I consider a privilege.
With great lists comes great responsibility.
PS if you want to be added to my email list then please click here